The AC gave up.
The AC is leaking again. Can someone come this week?
Two options for Wednesday morning. I’ll bring you both prices to choose from.
Starting in Dubai
Meet Swoop, your personal assistant in Dubai.
An assistant that understands your priorities, adapts to your needs, and gets things done for you.
Join the waitlist. Launching first in Dubai.
9:41
SwoopYour personal assistant
A look at the experience we’re building. Illustrative conversation.
Start with a message.
Leave the details with Swoop.
Guests land at DXB.
My parents land on Saturday at 6 am. They’ll need a car.
On it. I’ll find a pickup for two with bags, and check the price with you first.
Dinner for four.
Table for four tonight, somewhere quiet in DIFC.
I’ll see what’s open and bring back a few places. You pick.
Illustrative conversations. A look at the experience we’re building.
What we’re buildingYour day,
Your day,
with less to do.
From dinner in the city to guests arriving at DXB. Here’s what we’re building Swoop to take care of.
Book your favourite restaurants.
A quiet table for two or dinner with friends. Tell Swoop what you have in mind.
Arrange airport transfers for your guests.
Someone arriving at DXB? One less thing for you to organise.
Send gifts to friends and family.
Birthdays, thank-yous, and the thoughtful things you don’t want to forget.
Order groceries.
The weekly essentials, or the few things missing for tonight’s dinner.
Book home services.
A cleaner, an AC service, or help around your home in Dubai.
Plan weekend getaways.
A little time away from Dubai, without another long list to organise.
How it works
Just ask Swoop.
No new apps to learn. No complicated interfaces. Just a message, the way you’d ask a human assistant.
- 01
Tell us what you need
A dinner reservation, an airport pickup, a gift. Start with a message.
- 02
Leave the details with Swoop
The right options, a time that works, and the details for you to approve.
- 03
Get back to your day
Our aim is to see the task through and keep you updated along the way.
The experience we’re building. Join the Dubai waitlist for access updates.
You stay in charge.
You approve first.
Our planned experience includes your approval of the price and details before a paid booking is made.
Not for sale.
We don’t sell your personal information.
Yours to remove.
Ask us to see or delete your information at any time.
By invitation
Become a pro user.
A small group of people in Dubai who want this to exist and are willing to tell us when it falls short.
A private WhatsApp group with the founders
We are in it every day. Tell us what broke, what you wanted instead, and what we should build next.
First access to every new pilot
You will be in each one before it reaches anyone else.
We read every application and reply ourselves.
Good questions.
What is Swoop?
Swoop is a personal assistant we’re building to help with everyday tasks, from restaurant bookings and groceries to home services and weekend plans. The idea is simple: tell Swoop what you need and get on with your day.
Where are you launching?
Dubai first. We’re focusing on everyday life in the city, from your home and favourite restaurants to airport arrivals and plans further afield.
How will I talk to Swoop?
We’re starting with messaging on Telegram. Calling is part of the broader plan. We’ll share what’s available when we invite you to try Swoop.
Can my family use it too?
Family support is one of the features we’re building. The plan is to keep your own conversation private, with shared tasks and updates for the things you choose to coordinate together.
Will Swoop ask before making a paid booking?
Our planned experience includes your approval of the price and details before a paid booking is made.
When can I join, and what will it cost?
Access isn’t open yet, and pricing hasn’t been announced. Join the waitlist with your email or phone number and we’ll let you know when Swoop is ready in Dubai.
Focus on what
matters most.
Swoop handles the everyday tasks so you can focus on what matters most.
Your personal assistant. Launching first in Dubai.